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One of the most common questions we get asked here by artists is how to promote their mixtape. There are a few posts that touch on this subject we have previously published, but we will take the time here to break it down all over again. There are many elements to a successful campaign for any form of music, whether it is a mixtape, video, or single, which must be addressed. The artist who does the best in all areas of marketing and promotions is likely to fare best in the new music industry where hundreds of mixtapes are released daily. The question to ask yourself is: How will can my mixtape stand apart from the other 200 mixtapes released today?
In 2017 it is finally clear that streaming is here as the new medium in which music is being consumed. Streaming is not just the future of the music industry, streaming is the now. This means both positives and negatives for the artists and labels that use streaming as a way to get music to consumers.
Below is a transcript of an interview at the 2017 Coast 2 Coast Music Conference with our very own Direct 2 Exec alum Yaasiel “Success” Davis of Atlantic Records describing how an Indie Artist can prepare and be ready for their first label meeting with a major record label A&R. Interview was conducted by J Hatch of iStandardProducers.com in Miami on 9/2/17.